A Little Bit Of Sweetness

So, just before my brother and his fiance had their "4th of July" barbecue, I went along with him and my folks to go grocery shopping for their big event. We wound up at a local Sam's Club, which is analogous to a Costco, if you're unfamiliar. It's basically a huge surplus store.

Anyway, I love those type of places. I'm all about mass consumption in any form. So I was making my way down the drink aisle and spotted this beautiful case of Jones Soda. Now, at the time, I'd never really been familiar with the brand. I'd heard about it, and seen their drinks in a few Starbucks, but I'd never actually tasted 'em. I've always wanted to give them a try, but for one reason or another it just never happened. I guess it wasn't fated. ;)

Once I saw that 24-bottle case at Sam's Club though, I knew it was the right time. Although, I didn't pick it up then. It was only until recently that I started jonesing for some Jones Soda. I kept imagining what it would be like, fantasizing actually. Like I said, I'd heard about the drink before... and what I had heard always interested me. I loved that they were called "pure cane sugar" sodas, as opposed to high fructose corn syrup. The latter sounding like lab-created forms of chemical toxicity. And Jones Soda, by comparison, always wound up seeming so wholesome and natural.

I'd also love seeing those customer-submitted photo labels on their bottles. I'd heard that you could submit photos to the company in hopes of your very own winding up on a bottle-label fit for mass consumption, turns out it's true. I also love how their labels are black & white. I don't know... their whole product image is quite unique. Certainly different from something like Coke or Pepsi.

So if you haven't guessed by now, I bought the case and I'm in love. I love even the actual feel of the bottle in my hand, that smooth hard feel of sturdy glass. I love how, when you raise the bottle up against sunlight the soda itself looks like liquid candy. Mmmm... I even love the smell of the drinks. They're as unique in scent as they are in color and flavor. It's such a sensual experience. And I was especially overjoyed about discovering their little "fortunes" printed under each bottle cap. You've the added benefit of Fortune Cookie koans without having to suffer through shitty, tasteless pieces of "cookie".

Anyway, I felt the need to spout off about my newest obsession. But as these things go, it'll fade eventually. Although it'll never been far from my heart. It's definitely something that'll stay in the rotation, but it's something I feel I'll tire with. That's probably only the case 'cause I'm in the habit of drinking two or three in a row, each night. :P And variety is the spice of life, so I can't subsist soley on this drink. I've actually been in the mood for Frappuccinos these past few days, another old obsession of mine that's faded away into the background, but that I feel is making a resurgence. But for the moment I'm all about the Jones Soda, and I'm quite happy. :)

DS333, slaked.