Phew! Just finished a pretty lengthy session of "Wii Sports" on the Nintendo Wii (of course :P ). But more extraordinary than anything, is that my parents went along for the ride. I've gotten them to play before, around the time I first hooked up the system... which was sometime last month. I just get a real kick out of seeing them use any piece of technology (and enjoy the experience)... especially something so sophisticated and yet easy to use. They're very oldschool. Both grew up on the Arizona reservation and for the most part have avoided getting too familiar with any piece of tech. I'd imagine the one piece of tech they feel confident using is a VCR... and that, only because they've had decades to get familiar with it. Although I don't blame them for being so adverse to learning to use tech. For the most part, all of it is much too complicated than it needs to be. User experience is approached from the perspective of an engineer. I can wrestle with just about any piece of tech right off the bat, but only because I'm so familiar with various types and such. I'm a product of the digital revolution. To expect your users to be as sophisticated with a new piece of hardware is a real cop-out and a failure in design and execution. The triumph comes in developing an inherent sense of intuitiveness. It's all about plug and play. Ease of use. And that's where Nintendo went sooo right with the Wii.
I love the rewards they're claiming for their innovation, for this true digital revolution they've help nurture and foster. And it's not just financial gain, but it's critical acclaim... which is most important. They've sorta turned the gaming world on its head. Made people think differently about what constitutes success. That the focus is on the user and user experience speaks worlds of why I love that company so much. And maybe I shouldn't say the "company", but the spirit of the company. Their willingness to change, at the risk of financial ruin I find commendable in the highest regard. And it's not about being gimmicky or novel for the sake of being novel... it's really about focusing on the experience. True innovation in every regard. I couldn't be more happy about how the Wii in conjunction with the Nintendo DS is kicking the shit out of Microsoft and Sony. They're too lazy. Too impotent. Too pedantic. They deserve to fail. :D
I relish the day when I can piss on the graves of my enemies. :D
DS333, The Malevolent.
Sunday, July 15, 2007
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